The majority of us think that Digital Marketing is in demand and in boom from the past 10-15 years because it was first popularized early in the 2000s, but let me tell you, you are wrong my friend digital marketing has been around much longer than 2000s.
To be exact, it is 100 years longer. Shocked? I was. But it’s true. So, Before getting into the nerve of Digital Marketing, let’s know from where it all started.
Here is the picture of the first Digital Marketer in history. Guglielmo Marconi
Marconi is the first person who introduced the world with, “public transmission of wireless signals” in 1896.
This man invented the radio.
Soon after his demonstration in England, more signals were transmitted across the world in open water.
And while it took another 10-11 years to reach every citizen of the world, it is sure creators haven’t even guessed that it can be used to sell there stuffs across the world.
Now you might be thinking where is Digital Marketing, hmmm…So, here it is.
The first live broadcast was from an “opera performance at the Met” on 13 January 1910. So, guess what the audience did after that, exactly, what we do today they booked tickets for the next show.
Form here the idea of digital Marketing took place. In other words, strategy to sell your stuff at any corner of the world.
And from then it’s unstoppable and it will be an ever-growing industry.
Definition of Digital Marketing
Digital Marketing is the form of advertising that involves electronic devices. In simple words, Digital marketing is the modern and easy way of promoting advertisements at any corner of the world with the help of social media like FB, Instagram, Youtube, etc, and electronic devices.
Digital Marketing can be done both the modes online and as well as offline mode. After grabbing the knowledge on both the modes, you only decide which one is more beneficial.
Let’s start with offline marketing because there a lot in online marketing.
Do you remember Billboard??
I remember when I was a kid, Subway was first introduced to me by a billboard while going somewhere. Do you remember how did you get to know about pizza hut, Mcdonald’s, etc.???
Surely, your parents haven’t introduced it to you, ask yourself once, get back to your childhood.
And this is one amongst all offline marketing.
Let’s discuss more billboards whether it is beneficial or not, their future scope, and all the kinds of stuff.
Here’s the advertisement for the subway.
We can’t say it’s not profitable to reach out to the customers of course it is. It catches the eyeballs quickly just because of its giant size. But pros come along with the cons. Billboard costs average $250 per month in rural areas, $1,500-$4,000 in small to midsize cities, and $14,000 and up in larger markets. Digital billboards can cost over $15,000 and after spending a high amount they can’t even reach other parts of the world.
You only decide, is it beneficial??
But it doesn’t mean the subway has lost in winning hearts. In 2002, Subway surpassed McDonald’s and became the franchise with the highest number of outlets. Today, Subway has more locations worldwide than its nearest rival, McDonald’s. But Fred Deluca and Peter Buck are not satisfied they want even more.
Digital Marketing strategy of Subway
Now, Subway is planning to much bigger its team in the Digital world than it was before. The brand is using engaging content, with the digital team to focus mainly on technology development and digital strategy, they believe in loyalty towards their customer that’s why they focus on the mobile program. So, from 2016 rather than wasting money on billboards and getting very low results subway switched to digital marketing, and from then they got very high engagement. Have a look.
Subway advertisement on Facebook
Subway advertisement on Instagram
Subway advertisement on Twitter
Fortunately or unfortunately billboards are dead and left out with very little future.
Still, confused how??
Let me show you a glimpse of future technologies.
The reason is given in the above image, why I am saying billboards are going to disappear in the future. In today’s era, few of the countries are having this type of car (self-driving) yet it hasn’t taken place in the whole world, but companies are on their way to launch it in maximum no.’s of countries.
Have you ever drove a car?? Of course, you would have.
Next time whenever you drive a car just have a peek at your passenger’s seat, there will be high possibilities they all might be looking at their phone. Then who will look at the billboards?? No one obviously.
If you are interested in cars and upcoming technologies you definitely have read about Elon Musk. In 2015 only, he told that he will be here in 2020(talking about sail-driving cars). But due to some problems, it could delay the release of self-driving cars into the market, marking that release out to 2022 or beyond.
We are already in the digital world, where you can earn millions of money sitting in your AC room. Have you heard about Arriana Huffington??
She is the world’s biggest blogger. You will be shocked after seeing her income, she earns $41,660,000/month. Yeah! You read right she is a blogger and sitting in a room she earns this much.
Still what you waiting for?? Let’s dive into the world of digital marketing and have an amazing tour.
Categories of Digital Marketing-
- Search engine optimization(SEO)
- Social Media Marketing(SMM)
- Social Media Optimization(SMO)
- Influencer marketing
- Affiliate Marketing
- Content Marketing
You definitely have noticed many companies stopped providing catalogs in their outlets because they’ve caught the delicate nerve of customers, can you guess??
Yes, it’s social media. From the image given below, you can guess TV is more beneficial or social media. Of course social media. Have a look.
Now you might be thinking it’s the frequency of teenagers. Ok then, have a look at the total frequency of social media apps in including all ages.
Seeing the above images, you can guess why Digital Marketing is very important to grow your business in today’s and upcoming era.