Importance And Use of SEO
Search Engine Optimization(SEO) is the process of increasing the quality and quantity of the website making it visible to the users with the help of keywords and increasing its rank and traffic on SERP(search engine result page).
Excluding other search engines, google receives 5.6Billion searches every day, which is much bigger than we can imagine. Have you ever thought, how many blogs or articles are updated daily??2.73millions, this is only WordPress uploads on google, nothing to say about other search engines. That’s a huge amount which is tough to stand out but you have to if you want your site to rank on google. That’s why you have come here to know about SEO optimization.
Undoubtedly, Millions of people search the word “SEO”, “SEO optimization”, “types of SEO”, and many more daily. WordPress itself utilizes 27% of the entire internet. Suppose you’ve searched “scope of SEO”. Article writing and doing its SEO is magic, it should be done in such a way. So that google gets forced to include your post as one of the top results and shows it whenever someone searches for that keyword(Scope of SEO, what is SEO and how it works, etc).
Now let’s know more about SEO and its categories-
- Black hat vs white hat SEO
- Importance of On-page vs off-page
- Off-page SEO
- On-Page SEO
- Negative SEO
- Technical SEO
As I said earlier no. of searches are done on google and nearly 75% of the searchers start their searches on google.
Combining the above two statements it can be understood how important it is to be on the first page of google because there is a high possibility that the first six results will get 75% of clicks and by seeing this you will get to know the importance of search engine optimization.
Have you heard about the joke that’s going on everywhere, few articles are also posted about it? It is said that if you are at 3 or 4 pages of google then also you will be getting 60-65% clicks.
But just the opposite of it is said that if you want to hide your webpage, even full website then keep it on the second page of google because users seldom go there and it’s obvious that the website is not ranking anywhere.
You should understand how to bring your website to the first page of Google and it can only be done by Search Engine Optimization. You should know how SEO works and rank your site on the 1st page of Google.
Google has its own guidelines
Now you have the basic knowledge of SEO and know’s why it is important. Google is having some of the important algorithms that should be kept in mind to rank any website without getting it penalized. Google has 200 algorithms but it’s not in one place, Backlinko did a great job by compiling algorithm many of them as possible in one list.
But, rather than an algorithm, there are 3 more sides of SEO that are also much important. Amongst the three, it’s up to you to choose it wisely.
- Black hat SEO technique
- White hat SEO technique
- Grey hat SEO technique
Black hat vs White hat
Black Hat SEO
What comes first in your mind after reading it?? Yes, movies like Blackhat, Anonymous, Who am I, etc.
You might be thinking, why I have to hack my own site. No, no, no, of course not, you don’t have to, but if you want to play a long-term game, you have to choose wisely which hat will be beneficial instead of trying to get quick dollars out of it.
Some people are in it with an attitude of less effort and quick result while others are in it for the long haul. But honestly, if your main motive is to get quick money out of it then definitely you’ll end up doing Black Hat SEO.
“Black hat SEO in digital marketing is a technique where unethical tactics are applied to increase ranking on SERP”.
Let’s break it more, black hat SEO mainly used to skyrocket your website ranking in a short time because SERP ranking is decided by google’s algorithms and not by any human that’s why it mainly focuses on optimizing your content only for search engine and not considering humans.
Black hat Techniques are-
- Low-quality contents in high quantity
- Keyword stuffing
- duplicate content
- Sneaky Redirects
- Buying backlinks
- Abusing Structured data/Rich snippet
- Blog comment spam
- Doorway pages
Black hat SEO mainly tricks search engine bots, that site is not using any of the above. As I discussed above that google works on algorithms and takes time to figure out all the uploadings that’s why sites that are using black hat technique get ranked quickly on SERP.
But wait, my friend, it sounds good to put less effort and get quick results but… this game doesn’t last long, as soon as Google detects stuffing, duplicity, and then all you will have is, getting your site penalized forever. Personlly i am not in the favour of black hat SEO technique.
White Hat SEO
In the earlier days of search engine optimization and Affiliate marketing, it hasn’t been that important but as people started doing keyword stuffing, invisible link building, low-quality content, etc. Along with SEO the new era of google algorithms started.
On the other hand, there’s a white hat SEO it’s just the opposite of black hat SEO. Doing SEO in this way is focusing on your human audience and it will be good for your website, business, and ranking because white hat techniques are applied staying within the search engines’ terms of service. In simple words, it is just that using this technique, no one can point a figure on your website.
Examples of white hat techniques are-
- Building backlinks
- High-quality content
- User-friendly website
- Using Description, meta-tag
- User friendly
- Fast site loading
You can grab more knowledge from Inbound Marketing Inc. they did a brilliant job explaining the difference.
Grey Hat SEO
Now you have to choose wisely which one will be better for your site. But if you are thinking about my suggestion, definitely I’ll go with a white hat SEO technique.
It’s not always that easy. As you know life is not always black or white. The same holds with SEO, simply we can say it’s in the middle of the white hat vs black hat.
It isn’t as pure or as innocent as white hat SEO neither it is as egregious as black hat SEO. A mixture of black hat and white hat techniques.
A grey hat requires more creativity than a black hat and due to lack of creativity people end up doing purely white hat or egregious black hat SEO.
The grey hat technique is not used in majority because earlier when it’s used, fortunately, or unfortunately people use to switch to Black hat. There are some techniques of grey hat SEO that help in cheating legally.
ON-page vs OFF-page SEO
As you can see in the above image that on-page seo and off-page seo both are importat for a website because they both are connected with each other and is very important in website ranking. Let me elaobrat more for you about on-page and off-pag seo.